Wine Art

Heaps Normal, a zero alcohol craft brewer has raised $8.5 million in funding. It was led by a range of investors, including Kate Morris, Simon Griffiths and the creator of Who Gives a Crap.

Andy Miller, the head of beer group Heaps, said that the company started selling its first beer in July 2020.

Andy Miller, the chief executive of Heaps Normal, says that a pure-play zero-alcohol beer company with a strong management team has more credibility than the brewing giants.

The company is planning on building a tasting room and production facility in Sydney’s inner suburbs. It is currently stocked in almost 2000 outlets.

Miller said being a zero-alcohol company makes Miller more credible.

The rise of zero alcohol has been helped by the pandemic, which has prompted people to take more care of their health.

Matt de Boer, the managing partner of Athletic Ventures, is a former player of the Western Sydney Football League.

Mr de Boer said that he had studied both applied finance and disruptive strategies at Harvard University. He noted that the group’s investment was larger than usual.

Steve Donohue, the head of Endeavour Group, said in 2016 that the category of zero alcohol had grown significantly.

Heaps Normal is a new beer company that has spent 18 months developing its products.

Yeasts and biological processes help make beer that doesn’t require alcohol to be removed from the finished product.

Heaps Normal’s CEO Mike Miller said his company was unique in that it was able to offer zero alcohol products, which is usually only available in big beer companies.

Although he doesn’t consider alcohol to be the devil, he said that it’s positive for the category that companies such as Heineken are pushing for zero alcohol consumption.

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China has turned the wine industry on it’s head today as it announced massive tariffs on Australian wine of up to 200%. This tariff will be a big blow to the industry that is worth $1.2 billion and with the tariff having immediate effect. China accounts for around 40% off Australian wine exports.

The tariffs were introduced after China conducted it’s own investigation into the dumping behaviour of Australian winemakers. Dumping is a practice where companies with excess stock, fill the market with wine at prices which are lower than the cost to produce it. China’s investigation found that Australian winemakers undertook this behaviour which in turn caused suffering to local Chinese producers. The investigation is not due to end until next year however the Chinese government has decided to impose an early and temporary anti-dumping security deposit.

These deposits will behave in the same way as tariffs and will range in value from 102 per cent to 200 per cent.

This tariff signals an escalation in the souring relationship between Australia and China with the Chinese ministry already putting out advice to suspend orders of six categories of goods coming from Australia.

Many publicly listed Australian wine companies have seen their share prices plummet on the news this morning.

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